I publish and speak on bringing sociology into UX to broaden the questions we ask, make research more inclusive, and find better ways to design for accessibility and for the diverse realities people live everyday.

Small Choices, Big Barriers: Three Questions for Accessible UX Research

Learners Research Week Lightening Talk – June 2025

Could tiny decisions in your research process be pushing people out? My colleague (Allie Tollaksen) and I explore how seemingly minor choices that affect running accessible UX research, sharing three questions to guide more inclusive research.

Integrating Social Media into the Desk Research Toolkit

Ipsos Global UX Roundtable – April 2025

What can social media add to your desk research? My colleague (Jess Arnold) and I share when and why it’s worth turning to online spaces, plus practical ways to find, evaluate, and responsibly use social content, especially for studying marginalized user groups.

Engaging Hard to Reach Populations: Three Principles Gleaned from UX Research with Rural Communities

Ipsos UX Medium Blog – October 2024

Curious about how to approach UX research with rural and hard-to-reach communities? In this piece, Jess Arnold and I share strategies, challenges, and principles we’ve developed to help create more inclusive and equitable designs.

The In-Home Advantage: Usability Research and Participatory Design Where It Matters Most

Applied Human Factors and Ergonomics (AHFE) Conference – December 2024

Why go into users’ homes? in this presentation, my colleagues (Trevor Johnson and Jess Arnold) and I break down the unique value of in-home usability and human factors research, sharing lessons learned and practical tips for running effective in-home studies.

Beyond the City Limits: Challenges and Considerations Needed When Conducting Human Factors Research with Rural Populations

Human Factors and Ergonomics in Healthcare (HFES) Conference – March 2024

How do you conduct human factors research with rural communities? In this paper, my colleague (Jess Arnold) and I explore key challenges and offer practical recommendations drawn from our team’s firsthand experience.

Putting Users in Context: How Sociology Enhances our UX Practice

Ipsos UX Medium Blog – August 2023

Ever wondered how sociology can transform the way we understand and design for users? In this blog post, co-authored with my Ipsos colleague Jody Ahlm, we explore how a sociological lens reveals the social contexts shaping user behaviors and offers fresh insights for creating more meaningful, inclusive experiences.