I’m a Principal UX Researcher with over 15 years of experience leading research projects, from academic studies to applied research.

My background is rooted in the social and behavioral sciences, with an advanced degree in sociology and over a decade of experience conducting research on healthcare communication and inequalities. I transitioned to industry research because I wanted to apply rigorous, human-centered research methods in real-world contexts where I could collaborate closely with cross-functional teams to improve products and services. Since transitioning, I’ve contributed to 80+ research projects across eCommerce, consumer goods, healthcare, tech, financial services, and government sectors. I have experience working both in-house and agency-side.

I’m passionate about making research approachable and actionable, whether through mentoring, facilitating workshops, or tailoring insights to different audiences. I’m especially interested in accessibility, inclusive design, and reaching hard-to-reach populations.